Government Marketing Action Plan “G-MAP”

Government Marketing Action Plan “G-MAP” this is a 30-Day Strategy and Action Plan that is customized specifically for your business. This is designed to be a CRAWL, WALK & RUN process to provide your organization with a complete road map for identifying your target market, actively connecting with buyers and decision makers in the government marketplace.

WHY IS THE MAPPING PROCESS SUCCESSFUL?

“G-Mapping” plan is specific and is focused on your business goals, your niche in the market and consists of one-to-one consulting and coaching based on the (5) P’s strategic planning process that has helped our members and clients win over $957 million dollars in government contracts.

Week (1) Business Readiness Assessment

• How Big is the Government Market
• Website Analysis
• Identify Major & Minor NAICS Codes
• System for Award Management Registration (SAM)
• Strategic Keyword Analysis
• Online Reputation Analysis
• Create a Powerful Capability Statement(s)
• Benefits of Certifications if Applicable
• The Science Behind Speaking Governeese & Business Cards
• Americans with Disability Act (ADA) Compliance Avoid Potential Website Challenges
• SEO Analysis (Search Engine Optimization) Google/Edge Browser Business Resources
• Proper Government Website Registration in Dynamic Small Business Search Database
• Identify Methods & Techniques to Differentiate your Product or Service

Week (2) Your Government Market Analysis

• Who is Buying Your Products & Services
• Identify the Multiple Platforms to Conduct Market Research
• Establish Your Target Markets in the Government Market
• Identify Competition and Potential Teaming Partners
• Identify Subcontract Opportunities - Possible Joint Ventures
• Target Agencies & Contracting Offices
• What are Piggy-Back Opportunities
• Bidders Lists
• Understanding Good and NOT So Good Opportunities
• Developing Teaming Agreements
• Techniques on How to Price Your Work

Week (3) Making Your Action Plan

• Analyze Current Opportunities
• Understand the Power of Unsolicited Proposals, Sole Source & IDIQ Opportunities
• Market Intelligence Review, Forecasting & Training
• Review Top Agencies and Prime Contractors in Your Industry
• How Does Your Business Stack Up Against Competitors
• Reach out to Contracting Officers & Decision Makers
• Establish 90 Day Road Map
• Attend Local Online & In-person Events (Network)
• Access to Office Hours Training Sessions

Week (4) Implementation & Strategy Execution

• One to One Consultation with Senior Government Marketing Consultant
• 5 hour mentor coaching
• Access to Office Hours Training Sessions